AEC Digital Strategist & Web Lead

AEC Is Moving
to the Browser

That shift changes how AI learns from project data, how engineering software is marketed, and who leads the next decade. I help AEC companies build the digital presence to get there.

View my work Let's talk
Martin Motlík, AEC Digital Strategist and Web Lead based in Prague, Czech Republic
Head of Web Content Dlubal Software

Martin Motlík

AEC Digital Strategist & Web Lead

I am an independent digital specialist helping AEC companies build powerful web presentations and marketing strategies. Operating from Czechia with a global reach, I actively popularize the implementation of AI across the industry. In my current primary role, I manage the international web ecosystem and marketing efforts for Dlubal Software, driving their global digital footprint.

Connect on LinkedIn Send an email →

Areas of Practice

My work spans from digital strategy to hands-on execution, living at the crossroads of technical knowledge and effective communication in the AEC industry.

AEC Web Ecosystems
I design and develop websites specifically for engineering software and building product manufacturers. Instead of standard marketing brochures, I build structured digital libraries and clear technical hubs where engineers can efficiently find the data, specs, and documentation they need.
Technical Brand Presentation
From digital strategy to hands-on execution, my work lives at the crossroads of technical knowledge and effective communication in the AEC industry. I design everything from targeted social media campaigns and technical brochures to complete trade show booths for industry conferences.
AI Workflow Implementation
I don't just talk about AI, I integrate it into daily operations. From automating marketing analytics and API connections to utilizing LLMs for technical content processing, I help AEC companies replace manual bottlenecks with efficient, browser-based AI solutions.
Discover All Services →

Dlubal Software

I provide freelance web development and marketing services to Dlubal Software, building a web ecosystem that makes structural engineering knowledge accessible, useful, and engaging for a global audience. A long-term engagement that started right after high school and has grown into a full-spectrum digital partnership.

Visit dlubal.com →
Global Web
Management
Managing a large-scale technical website that balances engineering precision with straightforward, functional navigation.
Content
Localization
Driving tailored content and marketing initiatives for the US & Canadian markets, ensuring our solutions resonate with North American engineers.
Digital & Print
Content
Overseeing the production of technical articles, manuals, and marketing materials across both web and print formats.
Knowledge
Management
Organizing complex structural data, including FAQs, verification examples, and knowledge base articles, into a highly structured and searchable format.

References

Dlubal Software trade show booth at NASCC 2026, Georgia World Congress Center, Atlanta — 10x20 ft exhibit design by Martin Motlík
Booth Design
NASCC: The Steel Conference 2026
Atlanta, GA · 10' × 20'
 Dlubal Software trade show booth at International Mass Timber Conference 2026, Oregon Convention Center, Portland — 10x20 ft exhibit design by Martin Motlík
Booth Design
International Mass Timber Conference 2026
Portland, OR · 10' × 20'
 RFEM 6 structural analysis software product brochure for US and Canadian markets, designed by Martin Motlík for Dlubal Software
Print
RFEM 6 Product Brochure
US & Canada
 IFC Verify web app — browser-based BIM model validator for IFC files, built by Martin Motlík
Web App
IFC Verify
ifc-verify.app · 2024
View all references

AI in AEC
No hype, just implementation.

I work at the intersection of two worlds: structural engineers and software developers. That gives me a practical edge: I understand both sides well enough to bridge them and communicate AI solutions in a language that makes sense to each.

Web-based tools aren't just more convenient. They're how AI learns from real project data at scale. The vendors who understand this today will define the industry in ten years. No local installs, no version conflicts. Just a browser and access to everything your team needs.

I help engineering and marketing teams identify where AI fits their workflow and actually implement it. From prompt strategy to tool selection to internal training. Practical, not theoretical. Starting with the problems your team faces today.

I sit at the intersection of AEC engineering knowledge and content strategy, translating AI capabilities into language that makes sense to structural engineers, project managers, and executives, not just developers.

My Tech Stack

The core structural engineering, AI, and design platforms I use to deliver results every day.

C
Claude AIAI
G
ChatGPTAI
G
GeminiAI
N
NotebookLMAI Research
E
ElevenLabsAI Voice
F
FigmaDesign
Ps
PhotoshopAdobe
Id
InDesignAdobe
Ai
IllustratorAdobe
Lr
LightroomAdobe
R
RFEM 6Structural
R
RSTAB 9Structural
R
RWIND 3Structural
A
ArchicadBIM
R
RevitBIM
VS
VS CodeDev
M
Make.comDev
G
Google AnalyticsAnalytics
S
SEMrushSEO

Let's work together

If you are building something at the intersection of AEC, web ecosystems, and AI, I want to help you scale it. I provide dedicated digital marketing and web development services to global clients, completely independent of time zones. Reach out to start the conversation.

Best way to reach me Connect or message on LinkedIn
→
Email motlik.martin@gmail.com
→